Natasha Ayers and Peter Rossdeutscher developed AgriStart Pty Ltd to connect and grow disparate parts of the agri-sector through acceleration, facilitated collaboration, technology and mentoring. Our leadership and staff have a combined expertise in corporate innovation, entrepreneurial thinking and execution, project leadership, stage gate innovation pipeline acceleration and research connections. We aim to facilitate these connections to create effective collaborations to drive innovation and growth in the agriculture sector.



Dr Natasha Ayers, AgriStart Managing Director and Co-founder

Tash is part of a WA farming family and spent 8 years as an agricultural researcher and lecturer at the University of Western Australia, University of Glasgow, University of Southern California and University of Sydney. She is an experienced trainer and facilitator, and has spent the last 6 years leading strategic research and innovation projects in WA. Tash founded iPREP WA in 2014, a unique program involving researchers from all 5 WA universities undertaking projects in industry, which won the 2017 Australian Council of Graduate Research award for industry engagement and was a finalist in the Premier’s Science awards in 2016. She was also Chief Examiner for the Plant Productions ATAR exam for 5 years. Tash currently heads the WA AgTech Network, which has over 400 members. She has been a WA Innovator of the Year awards judge since 2016, and was an invited speaker at the Southern Dirt Techspo and panellist at the recent Asia-Pacific Regional Conference. She has a PhD in Plant Biology and a Bachelor of Science in Agriculture (1st Class Hons), and has qualifications in university teaching, research commercialisation and leadership. View Linkedin profile. 


Peter Rossdeutscher, AgriStart Director and Co-founder

Peter is former global CEO, experienced Entrepreneur and Adjunct Professor of Entrepreneurship and Innovation at UWA. His achievements in innovation outcomes have been acknowledged as a national finalist for the Champion of Innovation, as one of Australia’s leading Energy and Natural Resources entrepreneurs and through his former companies as a multiple export and innovation award winner. Peter is a strategic advisor to global technology companies Atomation (Israel), Mantis (USA), SingularityNET (Hong Kong), Tap into Safety and TrackEm (Australia). He was formerly Managing Director of Asia for Fortune 100 company Gateway, Managing Director of Micromine and of Targus Asia Pacific (Singapore), Chairman of Raw Materials Group (Sweden). He holds a Master’s Degree in Marketing, Bachelor’s Degree in Computer Science and has been a Fellow of the Australian Institute of Company Directors since 2008. View Linkedin profile.


Grant Sanderson, AgriStart Partnerships Manager

Grant has completed Bachelor's degrees in both Law and Commerce at the University of Notre Dame Australia, and with over 4 years' experience in corporate finance at Ernst & Young's Transaction Advisory Services team in Perth, has a strong understanding of key business drivers and markets. He has also recently spent over 4 years in the role of Corporate Sales Manager at Scout Entertainment, honing his client relationship and business development skills while managing key partners’ client relationship and sponsorship budgets. 

Grant hails from a 3rd generation farming family in the Central Wheatbelt, and returns to the Agriculture industry as Partnerships Manager at Agristart, armed with his expertise in Strategic Alignment and Business Development.



 AgriStart Mentors Ally Bishop, Peter Rossdeutscher, Dr Natasha Ayers, Grant Sanderson, Greg Riebe, Stuart Kidd

AgriStart Mentors Ally Bishop, Peter Rossdeutscher, Dr Natasha Ayers, Grant Sanderson, Greg Riebe, Stuart Kidd



Dr Fiona Gibson, Research and Economics Advisor

Fiona has expertise in decision tools for agriculture and environmental background. Applied economist at UWA, GRDC panel member, board of Mingenew Expo and based on family farm in Mingenew.


Brett Savill, Technology and Business Growth Expert

Brett has a twenty-year track record in Technology and Regional Telecoms. Former PWC Consultant and Senior Advisor with experience across strategy, SME sector and advising businesses in successful digital transformation.


 Ash Teakle, Farming and Social Media Advisor

Ash owns and operates a 3rd generation wheat and sheep farm in Cunderdin. Graduate of the Rabo Bank Business Management Program with a large social media following of agriculture experts across Australia.