Hype vs. opportunities in Australian agtech

There is a lot of buzz around Agtech at the moment, fuelled by the mining downturn (in Western Australia particularly), food security issues, data availability and connectivity improvements, and a need to create value-add opportunities and supply chain efficiencies to remain competitive globally. The question is – where are the real opportunities for Agtech in Australia, and where is it just hype?

CEDA’s Shaping WA: agribusiness outlook event earlier this month provided an incredible opportunity for us to discuss future opportunities within agribusiness and Agtech in WA. AgriStart’s Managing Director, Dr Natasha Ayers commented on the CEDA panel that:

 “Technology will shape the future of agribusiness in Western Australia and incredible opportunities do exist where data is linked to business decisions.”


Facilitating collaboration, research and tech trials between innovators and farmers is key to capitalising on potential opportunities. We have seen incredible potential within the HARVEST Accelerator program, where start ups have finally been able to trial their ideas with farmers, some of them for the first time in their product development cycle.

This week’s HARVEST program features an intensive agriculture and broadacre visit with participants having direct access to their target audience. The two day field trip with the 10 HARVEST start-ups is being sponsored by the Wheatbelt Development Commission and the City of Wanneroo, and will showcase the diversity of innovative agricultural enterprises in the region.

For more information see https://www.agristart.com.au/harvest-accelerator-program/

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Sarah GrayComment